Despite social media popularity, websites are still the go-to source of info for people looking for businesses. So how can you help convert your web visitors to clients? Consider 4, perhaps unusual, tips:
✨ 𝑯𝒂𝒗𝒆 𝑨 𝑺𝒊𝒎𝒑𝒍𝒆 𝑴𝒆𝒏𝒖
If someone has arrived onto your website 𝒊𝒕’𝒔 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 𝒂 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏, 𝒂𝒏𝒅 𝒕𝒉𝒆𝒚 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒃𝒆 𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒆𝒅 𝒘𝒊𝒕𝒉 𝒕𝒉𝒂𝒕 𝒐𝒑𝒕𝒊𝒐𝒏 𝒘𝒊𝒕𝒉 𝒂𝒔 𝒍𝒊𝒕𝒕𝒍𝒆 𝒄𝒐𝒏𝒇𝒖𝒔𝒊𝒐𝒏 𝒂𝒔 𝒑𝒐𝒔𝒔𝒊𝒃𝒍𝒆. Just 4 or 5 headings on your menu, making sure what you sell or want to sell most is positioned at the top left. That will tend to be where people click most.
✨ 𝑩𝒊𝒈𝒈𝒆𝒓 𝑩𝒖𝒕𝒕𝒐𝒏𝒔
You want your website to be elegant and smart. That’s understandable. But remember your website is not for you. It’s for your ideal client & if they need to exert lots of effort into clicking a button, they probably won’t bother. People browse the internet when winding down; they don’t want to have to look too hard when browsing. Give them nice big clear buttons that they can click with ease.
✨ 𝑪𝒍𝒊𝒄𝒌𝒂𝒃𝒍𝒆 𝑰𝒎𝒂𝒈𝒆𝒔
Linking your site images ie Logo, pictures of your products etc are all opportunities for your website to take the consumer where you want them to go! People like to click. As soon as that cursor changes, something in the brain goes off to say “I Must click!” So utilise that with linked images on your site.
✨ 𝑭-𝒑𝒂𝒕𝒕𝒆𝒓𝒏 𝒗𝒊𝒆𝒘
People very rarely stray from looking or clicking from the top row or the entire left hand column, that when you look closely, resembles an F – shape. My point? Put the products, services, buttons or options that you want to sell the most in those areas. If you list your products in a column, make sure you put them on the left and your most profitable product, at the top.
So there you have it. Us humans act in strange and yet predictable ways 🙈 did you find this useful? Let us know in the comments!
If you’re still unsure what I’m talking about, but what to know more, contact us today.
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